How We Do It

Dave Campbell’s Texas Football & TexasFootball.com

The iconic Dave Campbell’s Texas Football magazine opens doors with schools and high school football coaches, parents and communities because it is a respected tool and news source for high school sports. One avenue for your message to reach your audience is through print and digital advertising.

Dave Campbell’s Texas Football magazine was founded in 1960 and quickly became “the bible of Texas football.” Even as we provide our readers with a wealth of digital content on multiple platforms, the printed magazine remains a fan favorite, with a pressrun of more than 180,000 copies sold through stores across Texas and through direct subscriptions.

TexasFootball.com is the most respected source for high school football fans. New content is posted daily throughout the year with the heaviest content produced August through January. Last year, the site generated 2.2 million individual sessions and 6 million page views. Advertising and “Insider Newsletter” sponsorships are available.

UIL – The University Interscholastic League

The University Interscholastic League is the largest inter-school competitive organization in the world. Created by The University of Texas at Austin in 1910, the UIL exists to provide educational extracurricular academic, athletic and music contests.

We are the official UIL marketing representative for all commercial sponsorships and access to state championships for football and other sports, academics and marching bands. UIL administers state competitions for 14 sports, 29 academic contests at the high school level (along with 20 more for grades 2-8), plus 10 music events and a spirit championship. Your financial investment in marketing through UIL directly benefits hundreds of thousands of Texas students, and places your brand in front of both the students and their families. How many?

Recent (2017) participation levels included more than 800,000 Texas students in sports, almost 800,000 in academics, and more than 300,000 students in music.

David Campbell’s Texas Basketball and www.texasbasketball.com

David Campbell’s Texas Basketball and www.texasbasketball.com were added in 2015 as a sister publication to the legendary Dave Campbell’s Texas Football. It previews all 3,200+ high school teams in the Lone Star State, including more than 1,600 girls teams.   It is the largest publication of its kind in the nation and is rapidly starting to write its own legacy here in Texas along side its bigger football brother.

Texas Football Today

Texas Football Today is a daily sports-talk video show live-streamed at noon and then available on-demand on our website. A limited number of segments are available to sponsor.

Fox Football Friday Powered by Dave Campbell’s Texas Football

We co-produce the award-winning Fox Football Friday Powered by Dave Campbell’s Texas Football. It airs on Fox Sports Southwest for 14 Friday nights every fall.

Texas High School Coaches Association – THSCA

The Texas High School Coaches Association (THSCA) is the principle advocate and leadership organization for Texas high school coaches in all boys’ and girls’ sports, and with 22,000 members is the largest organization of its kind in the world.

Through THSCA, your marketing partnership will directly support high school athletics while presenting your brand to the high school coaches at schools of all sizes. You can get your marketing message to 1,900 coaches at the February regional leadership meetings, the 13,000 attendees at the annual coaching school in July, or the 22,000 members across the state.

The Texas High School Coaches Association publishes Texas Coach Magazine, the oldest publication of its kind in the nation. THSCA also serves as the governing body over the Texas High School Coaches Education Foundation, which assists coaches and communities in need all over the state.

Here at Sports in Action we represent THSCA for both sponsorships and media rights, and since fall 2017 we also oversee the content, design and printing of Texas Coach Magazine.

Texas High School Football Hall of Fame

The Texas High School Football Hall of Fame is the most prestigious and honored body of its kind in the nation. Located in Waco, the heart of Friday Night Lights, the Texas High School Football Hall of Fame honors more than 200 of the greatest names in Texas high school football history – coaches and players who made the most significant mark on Texas in this football-crazed state.

We are the exclusive representative for sponsorships and media rights.  Anchored by an annual spring banquet attended by 600 to 700 coaches, former players and fans, the Texas High School Football Hall of Fame can be a great platform to show your company’s love and appreciation for the contributions of coaches and players from all over Texas.