The offices for Sports in Action along with Dave Campbell’s Texas Football and are based in the Dallas-Fort Worth metroplex.

Sports in Action
2828 E. Trinity Mills Road, Suite 106
Carrollton, TX 75006
Fax: 972-417-1001

Adam Hochfelder
President, Sports in Action
Phone: 972-392-5753

Adam’s love affair with sports was born on December 13, 1975 at the age of 5.  At a family friend’s holiday party, he watched the Dallas Cowboys beat the hated rival Washington Redskins 31-10 and became hooked.   While he started in liquor sales out of the University of Texas at Austin and quickly moved to the wireless industry, he was always intrigued with all aspects of sports.  The games, the business.  Everything. 

In 2005, a random cold call into Host Communications led to a job as General Manager of Dave Campbell’s Texas Football.  He has been here ever since including leading the acquisition of this legendary brand away from IMG to form Sports In Action (dba Highfield Marketing).  The company now has a vast array of media assets and marketing rights such as the UIL and the THSCA. Adam now serves as the company President and minority owner. He lives in Flower Mound where he and his wife attend their daughter’s theater and choir performances when they are not shuttling to Austin to visit their son who attends the University of Texas at Austin.

Rudy Klancnik
Vice President of Sales
Phone: 972-898-8585

Rudy has been in the sports marketing world since Steve Garvey was playing first base for the Dodgers. OK, not quite that long but that’s when he fell in love with sports. His work history includes fun-filled stints with Beckett Baseball Card Monthly, DIRECTV Sports and the TCU Horned Frogs athletic department, where he managed the partnership programs for IMG, the largest sports agency on the planet. When he’s not reaching out to touch someone about our wonderful activation opportunities he’s coaching his son’s youth baseball team or worrying about his daughter’s boyfriend. Either way, he’s a busy dude.

Robel Melesse
Vice President of Operations
Phone: (972) 392-5733

Rob’s favorite sports memory resides in San Antonio, Texas, at the Alamodome when Mario Chalmers pulled up for a game-tying three pointer with 3.6 seconds left to eventually lead the Kansas Jayhawks to their Fifth National Championship in 2008. That fall, Rob attended the University of Kansas pursuing a degree in Sports Management while also obtaining a business minor. During his last semester at KU, Rob packed his bags and moved down to the Lone Star State to complete an internship working for Rudy at TCU and for Adam at Dave Campbell’s Texas Football. On January 29, 2013, Rob put his hand on the “bible” of Texas Football and was sworn in as a full-time employee! Rob currently works in sales and resides in Las Colinas. In his free time, Rob is actively involved with the KU Alumni Dallas Chapter and enjoys binge watching shows and documentaries on Netflix.

Taylor Sexton
Director of Operations
Phone: (972) 428-1990

Taylor assumed the role of Director of Operations at Sports in Action shortly after graduating from Oklahoma State in May of 2016. Sexton formerly worked in the Oklahoma State athletic department as a ticketing and marketing representative during his college career. At Sports in Action, he handles a majority of the operations including the coordination, planning and execution of sponsor activations. Taylor is the go-to for customer questions, complaints and compliments (encouraged) regarding online sales and magazine subscriptions. In his free time you may find Taylor at the horse races, a passion of his after residing in Kentucky, or playing basketball with friends.

Kendall Iams
Operations Coordinator
Phone: (972) 512-6563

Kendall was born into sports as a football coach’s daughter in rural Northeast Oklahoma. But as the only one in her family not athletic enough to play sports in college, she pursued her passion for the industry another way. As an undergrad in the Oklahoma State broadcasting and media department, she worked for the athletic ticket and marketing office. Finishing her bachelor’s degree in Strategic Communications and Sports Media, she found a position as an intern for Sports in Action in the sports headquarters of the world – Texas. Kendall now serves as Operations Coordinator, combining her love for sports, marketing and graphic design. In her free time, she enjoys watching movies and spending time with friends and family.

Greg Tepper
Managing Editor
Phone: 972-428-5721

As managing editor of Dave Campbell’s Texas Football, Greg Tepper hates your favorite team. In fact, his favorite team is your favorite team’s rival! As both a graduate of the University of Missouri and a Texas Rangers supporter, he’s grown accustomed to being sad about sports. Greg has inexplicably remained employed by DCTF since March 2011, despite near-daily requests that he be terminated or worse. Greg is a dues-paying member of the Southwest Conference Appreciation Society. His wife still lets him live with her at their home in Flower Mound.

Max Thompson
Director, Digital Media
Phone: 972-428-5720

Max’s love of Friday nights and Saturday afternoons in Texas brought him to Dave Campbell’s Texas Football after stops at ESPN, the Austin American-Statesman and Yahoo! Sports. He spearheads all digital development, from to social media to all forms of media employed by DCTF to talk with football fans around the Lone Star State. He is a dues-paying member of the Southwest Conference Appreciation Society. His favorite sports memory is every Liverpool FC match he’s seen in person. In his spare time, he and his wife find any excuse to visit as many of the tremendous U.S. National Parks as they can. 

Dave Campbell
Editor-In-Chief, Dave Campbell’s Texas Football magazine
For media/interview requests with Mr. Campbell, please contact Greg Tepper.

A native of Waco, Mr. Campbell still resides in Waco, where he founded Texas Football magazine in 1960. Campbell is a member of the Texas Sports Hall of Fame and ranks as one of the most respected sportswriters in Texas, if not the country. The press box/media center at Baylor’s Floyd Casey Stadium was named in his honor, and Campbell ranks as one of the longest-serving contributors in the history of Sports Illustrated. Campbell is still the Southwest representative for Heisman Trophy balloting after a lengthy term as sports editor of the Waco Tribune-Herald.

Ishmael Johnson
Managing Editor of Texas Coach and Texas Basketball
Dave Campbell’s Texas Football Contributor
Phone: 512-971-9639

Ever since Kevin Dyson fell 1-yard short against the St. Louis Rams in SuperBowl XXXIV, Ishmael has dedicated his life to forever being disappointed by his favorite sports teams. He grew up in Manor, Texas and in high school exchanged his football helmet for a trumpet. His love for sports eventually crept back into his life in college at Texas State where he shifted paths and majored in Journalism and Mass Communication. Spending one day in a business calculus class helped expedite that process. Ishmael joined Dave Campbell’s as Managing Editor of Texas Basketball and Texas Coach after a three-year stint at the San Marcos Daily Record covering Texas State. He’s also a contributing writer to

When he’s not stressing over the Bobcats on Saturdays or watching Arsenal and the Tennessee Titans lose on Sundays, you can find Ishmael drowning his sorrows in re-runs of Twin Peaks on Netflix or at a concert of his liking that he probably overpaid to attend.

Matt Stepp
TXHSFB Insider

Matt’s first awareness of football was watching the Chicago Bears pummel the Patriots 46-10 in Super Bowl XX. It grew to a full-blown football addiction after he attended the 2001 3A Division I state title game at Kyle Field when his own Everman Bulldogs beat Sinton 25-14. He is now the ultimate Texas high school football insider, breaking the majority of coaching changes throughout the state every offseason, and appearing at countless football-related events year-round.

His passion for the sport and the people that make it possible is unmatched. His deep ties to the coaching community and knack for spotting teams on the rise make his columns and Twitter account must-follows, whether it’s football season or not. For the three or four minutes each year he is not thinking about football, you can find him hanging out with his wife, travelling or eating Texas barbecue.