Our Staff

The offices for Sports in Action along with Dave Campbell’s Texas Football and TexasFootball.com are based in the Dallas-Fort Worth metroplex.

Sports in Action
405 State Hwy 121 (Sam Rayburn Tollway)
Suite A-200
Lewisville, Texas 75067

Adam Hochfelder
President, Sports in Action
Phone: 972-392-5753

Adam’s love affair with sports was born on December 13, 1975 at the age of 5.  At a family friend’s holiday party, he watched the Dallas Cowboys beat the hated rival Washington Redskins 31-10 and became hooked.   While he started in liquor sales out of the University of Texas at Austin and quickly moved to the wireless industry, he was always intrigued with all aspects of sports.  The games, the business.  Everything. 

In 2005, a random cold call into Host Communications led to a job as General Manager of Dave Campbell’s Texas Football.  He has been here ever since including leading the acquisition of this legendary brand away from IMG to form Sports In Action (dba Highfield Marketing).  The company now has a vast array of media assets and marketing rights such as the UIL and the THSCA. Adam now serves as the company President and minority owner. He lives in Flower Mound with his wife when they are not shuttling to and from Fayetteville, Arkansas to visit their daughter who attends U of A or Austin to visit their son who attends UT.  WPS! and Hook’em Horns!

Rudy Klancnik
Vice President of Sales
Phone: 972-898-8585

Rudy has been in the sports marketing world since Steve Garvey was playing first base for the Dodgers. OK, not quite that long but that’s when he fell in love with sports. His work history includes fun-filled stints with Beckett Baseball Card Monthly, DIRECTV Sports and the TCU Horned Frogs athletic department, where he managed the partnership programs for IMG, the largest sports agency on the planet. When he’s not reaching out to touch someone about our wonderful activation opportunities he’s coaching his son’s youth baseball team or worrying about his daughter’s boyfriend. Either way, he’s a busy dude.

Robel Melesse
Vice President of Operations
Phone: (972) 392-5733

Rob’s favorite sports memory resides in San Antonio, Texas, at the Alamodome when Mario Chalmers pulled up for a game-tying three pointer with 3.6 seconds left to eventually lead the Kansas Jayhawks to their Fifth National Championship in 2008. That fall, Rob attended the University of Kansas pursuing a degree in Sports Management while also obtaining a business minor. During his last semester at KU, Rob packed his bags and moved down to the Lone Star State to complete an internship working for Rudy at TCU and for Adam at Dave Campbell’s Texas Football. On January 29, 2013, Rob put his hand on the “bible” of Texas Football and was sworn in as a full-time employee! Rob currently works in sales and resides in Las Colinas. In his free time, Rob is actively involved with the KU Alumni Dallas Chapter and enjoys binge watching shows and documentaries on Netflix

Greg Tepper
Managing Editor
Phone: 972-428-5721

As managing editor of Dave Campbell’s Texas Football, Greg Tepper hates your favorite team. In fact, his favorite team is your favorite team’s rival! As both a graduate of the University of Missouri and a Texas Rangers supporter, he’s grown accustomed to being sad about sports. Greg has inexplicably remained employed by DCTF since March 2011, despite near-daily requests that he be terminated or worse. Greg is a dues-paying member of the Southwest Conference Appreciation Society. His wife still lets him live with her at their home in Flower Mound.

William Wilkerson
Web Editor/Social Media Editor
Phone: 512-947-5567

William knew his football playing days were over when, after receiving a letter to walk-on at The University of Texas at Austin, he stopped by the coaching offices where he was asked if he was a punter or a kicker – he was a defensive back. So instead of playing for the Longhorns, he rode a Greyhound 20+ hours to see them defeat USC in the 2006 Rose Bowl.

Since then, William has worked at the Austin American-Statesman, Fort Worth Star-Telegram (twice), ESPN, Scout.com and 247Sports/CBS Interactive where he’s held various positions, including sports editor at the Star-Telegram and executive editor of college-team sites at 247Sports.

When he’s not working, William is unabashedly loving his cats (Manu and Nola) and rooting for his hometown San Antonio Spurs.

Ishmael Johnson
Managing Editor of Texas Basketball, Assistant Managing Editor of Texas Football
Dave Campbell’s Texas Football Contributor
Phone: 512-971-9639

Ever since Kevin Dyson fell 1-yard short against the St. Louis Rams in SuperBowl XXXIV, Ishmael has dedicated his life to forever being disappointed by his favorite sports teams. He grew up in Manor, Texas and in high school exchanged his football helmet for a trumpet. His love for sports eventually crept back into his life in college at Texas State where he shifted paths and majored in Journalism and Mass Communication. Spending one day in a business calculus class helped expedite that process. Ishmael joined Dave Campbell’s as Managing Editor of Texas Basketball and Texas Coach after a three-year stint at the San Marcos Daily Record covering Texas State. He’s also a contributing writer to TexasFootball.com.

When he’s not stressing over the Bobcats on Saturdays or watching Arsenal and the Tennessee Titans lose on Sundays, you can find Ishmael drowning his sorrows in re-runs of Twin Peaks on Netflix or at a concert of his liking that he probably overpaid to attend.

Matt Stepp
TXHSFB Insider

Matt’s first awareness of football was watching the Chicago Bears pummel the Patriots 46-10 in Super Bowl XX. It grew to a full-blown football addiction after he attended the 2001 3A Division I state title game at Kyle Field when his own Everman Bulldogs beat Sinton 25-14. He is now the ultimate Texas high school football insider, breaking the majority of coaching changes throughout the state every offseason, and appearing at countless football-related events year-round.

His passion for the sport and the people that make it possible is unmatched. His deep ties to the coaching community and knack for spotting teams on the rise make his columns and Twitter account must-follows, whether it’s football season or not. For the three or four minutes each year he is not thinking about football, you can find him hanging out with his wife, travelling or eating Texas barbecue.

Ashley Pickle
Executive Producer of Texan Live

Ashley has been a sports fan since she could first talk, specifically yelling “Go ‘Icky’ Go!” as an 18 month-old while watching Ricky Williams barrel through the defensive line for another Longhorns touchdown.

Growing up in small town Llano, Texas she competed in just about every sport Llano offered. Realizing she wasn’t athletic enough to compete at the collegiate level, she continued her love for sports in a different way by attending the University of North Texas where she majored in Converged Broadcast Media. Combining sports and talking… it was a match made in heaven. Ashley worked for the campus TV station and was the emcee of North Texas Athletics for all four years of her college career while interning at FOX Sports Southwest.

When she’s not editing a video of Tepper talking, you can find her at the pool or laughing at Dallas Maverick fans for not being Spurs fans.